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Strategic Market Research on Behalf of a Real Estate Investment Group for Delta Mas (Bekasi) New City – INDONESIA

Start Date.1995 End Date.1997

Major project tasks were as follows :
Strategic market research (detailed sample survey of households, survey of business establishments, surveys of the essential development sectors); Preliminary feasibility study to assess the prospects of the new city and determine the parameters for its success; Survey of major competing developments around Jakarta, and comparative analysis of relevant international examples of new satellite cities; Comparative land prices; phasing of development and costing study; and, Marketing strategy, and preparation of high quality presentation material for marketing purposes.