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Project Description

Strategic Market Research on Behalf of a Real Estate Investment Group for Delta Mas (Bekasi) New City INDONESIA

Major project tasks were as follows : Strategic market research (detailed sample survey of households, survey of business establishments, surveys of the essential development sectors); Preliminary feasibility study to assess the prospects of the new city and determine the parameters for its success; Survey of major competing developments around Jakarta, and comparative analysis of relevant international examples of new satellite cities; Comparative land prices; phasing of development and costing study; and, Marketing strategy, and preparation of high quality presentation material for marketing purposes.


Start date: 1995/1

End date: 1997/12

Geographical Area: Asia

Country: Indonesia

Client Name: P.T. Pembangunan Deltamas (pte.), Indonesia

Fields of Specialization: Technical Assistance

Markets: Real Estate

Leaflet No.: Available soon